FAQs

Frequently Asked Questions ~ FAQs

FAQs Future Leadership

About Us FAQs

What is Persel Group?

Persel Group is a hiring advisory firm specializing in executive search and strategic career coaching. We connect leaders with organizations poised for growth, focusing on innovation, technology, and leadership excellence. We help our clients bring their value to life and represent who they are to the organizations who seek their services. For well-qualified clients, we also offer full job search outsourcing.

What is full job search outsourcing?

Full job search outsourcing allows Persel Group to fully manage your job search process, including strategy, company targeting, role identification, personalized outreach, and application logistics. You’ll primarily focus on interviews and meetings, while we handle the search execution.

What is a “well-qualified client?”

“Well-qualified” clients are leaders who are fully committed to the process, invested in achieving results quickly, and available to act on momentum. We only engage with professionals who are prepared to prioritize their search. If you’re working with us, you’ve already been evaluated as “well-qualified.”

What industries does Persel Group serve?

We specialize in emerging technology and innovation sectors, particularly xTech industries such as DefenseTech, GovTech, InsurTech, EdTech, HealthTech, and GreenTech. Our focus is on sectors undergoing digital transformation and pioneering the use of AI and advanced technologies.

Who are your typical clients?

We work with growth-minded leaders—from emerging executives to seasoned C-level professionals—and with organizations looking to expand their leadership bench. Whether it’s coaching leaders to elevate their impact or hiring top-tier talent, we support both sides of the leadership equation.

Executive Search Services FAQs

What can I expect from your Elevate Executive Search Services?

Elevate Executive Search delivers a high-touch, insight-driven experience. We embed ourselves into your company’s mission to uncover, engage, and secure leaders who align with your vision and future-state goals. Expect transparency, strategy, and a dedicated partner.

How does Persel Group find and match executive talent?

We use a blend of research, AI-enabled insights, and deep relationship networks to source exceptional leaders. Our matching process is calibrated to organizational culture, role expectations, and long-term objectives—resulting in precision, not just placement.

What types of roles do you specialize in?

We focus on VP, SVP, and C-suite leadership roles, especially in AI, SaaS, data, cybersecurity, and cloud-native environments. We also support mission-critical Director-level roles for companies in high-growth or transformation phases.

Do you work with startups or only enterprise companies?

We work with both. From seed-stage disruptors to enterprise-scale innovators, we partner with companies that are scaling their impact and need leadership to match.

How long does the executive search process take?

Most searches are completed within 75 days. Timelines vary depending on role complexity, market dynamics, and decision velocity. We offer placement accelerators for early success.

What makes your search process different?

We bring advisory depth, not just candidate lists. Each search is pre-qualified for fit, scope, and strategic alignment. We tailor communication style, process cadence, and stakeholder engagement to your hiring team.

What’s your pricing model for executive search?

We offer a fixed-fee structure based on role level—not compensation. Bonus accelerators reward faster placements. We also offer “flex” models and equity-based arrangements to align with early-stage or investor-backed clients.

Can you help companies scale their leadership during rapid growth?

Absolutely. We align hiring plans to your growth goals and help future-proof your leadership bench. Our services integrate workforce planning and succession awareness into every engagement.

Do you work with private equity or venture capital firms?

Yes. We support PE and VC firms through executive placement for portfolio companies, operating partner hires, and founder succession strategies. Our flex pricing supports high-volume or high-stakes initiatives.

Do you assist companies with succession planning?

Yes. Our approach integrates workforce continuity, internal mobility analysis, and external search readiness—ensuring your future leadership isn’t left to chance.

What’s the benefit of working with Persel Group vs. applying online?

We don’t believe in black-box applications. Our model is built on human connection and professional storytelling. We help you stand out by leading with insight and value—not by filling out forms.

What happens if I don’t find the right candidate with your search?

We recalibrate early and often. With a 100% success rate to date, we take ownership for course corrections, pivots, or new sourcing paths if a role proves elusive.

FAQ Future Leadership

Strategic Career Coaching FAQs

What makes your career coaching different?

We work at the intersection of personal brand, market strategy, and executive fluency. The Climb Career Coaching approach is tailored to your stage, story, and sector—and every plan includes support in branding, positioning, outreach, and opportunity activation.

Who is career coaching for?

It’s for high-achieving professionals—from new executives to seasoned leaders—who want clarity, confidence, and strategic traction in their next move.

Do you offer resume writing services?

Yes, but we don’t stop there. ExecuEdge customized branding solutions offers powerful resumes, executive LinkedIn profiles, and other alignment tools, including narrative development that sets you apart in crowded executive market.

How long does a coaching engagement typically last?

Engagements range from one session to several years, depending on your goals. Many clients start with momentum packages like Focus or Build, then taper to maintenance support.

Do you offer one-time career coaching sessions?

Yes. A single session includes pre-work, a 90-minute intensive, and a summary with next steps. Ideal for negotiations, pivots, or urgent strategy questions.

Can you help with offer negotiation?

Absolutely. We coach you through value framing, compensation structure, equity considerations, and closing strategy—with real-time prep and post-offer support.

Do you assist with resumes and LinkedIn profiles?

Yes. We write, refine, and align your brand across all platforms—resumes, LinkedIn, bios, and board dossiers.

Do you provide interview preparation as part of coaching?

Yes. It’s one of our most requested services. We help you anticipate questions, design your narrative, and rehearse real scenarios. Mock interviews, board prep, and high-stakes messaging are all included.

Do you help with interview simulations for negotiation?

Yes. We run simulations for salary, equity, total rewards, and executive comp. You’ll be ready for anything from “What are your expectations?” to multi-offer comparisons and investor conversations.

Differentiators FAQs

How do you use AI in your services?

AI underpins multiple layers of our practice—from candidate sourcing and fit analysis to coaching simulations and predictive career mapping. We use these tools to reduce bias, uncover hidden matches, and help clients make faster, smarter decisions.

What’s the ‘Customized Candidate Yield (CCY)’?

It’s our proprietary framework for aligning candidate capabilities with organizational intent. This model considers long-term potential, cultural fit, and unique value to ensure every placement isn’t just capable—but catalytic.

What technologies does Persel Group focus on?

We focus on innovation-driven environments, with deep expertise in AI, secure cloud, blockchain, DevSecOps, and advanced analytics. We also track technologies intersecting with public sector, defense, and sustainability.

What industries do you specialize in?

We work across high-change sectors—DefenseTech, GovTech, EdTech, HealthTech, ClimateTech, and Cybersecurity. These are spaces where leadership can’t be average—and we source accordingly.

Is AI fluency relevant to non-technical leaders?

Absolutely. You don’t need to code, but you do need to speak the language of transformation. We help non-technical leaders interpret AI’s impact and translate it into actionable leadership decisions.

Can you help with AI, cloud, or other emerging tech-focused roles?

Yes. We’ve placed leaders in roles ranging from Head of GenAI to Cloud Transformation Lead and Cybersecurity COO. We work ahead of the curve to ensure readiness, even when the title doesn’t yet exist.

How does Persel Group stay ahead of hiring trends in AI and emerging tech?

We’re in constant conversation—with founders, venture partners, public sector innovation labs, and C-suite execs shaping tomorrow. These signals guide how we recruit and coach in today’s market.

Do you collaborate with other firms on leadership development or search?

Yes. We maintain relationships with niche consultancies, coaching firms, and strategy advisors. We’re also developing a formal alliance to expand capability across sectors and scale.

Confidentiality & Privacy FAQs

How do you protect my privacy as a candidate or client?

Confidentiality is non-negotiable. We never share your name, resume, or status without your clear consent. We use secure, encrypted tools and uphold professional discretion in all engagements.

Are coaching conversations confidential?

Yes. Coaching is a private space—what’s discussed stays between us, including prep materials, documents, and session recordings (if any). Trust is a pillar of progress.

How does Persel Group ensure secure handling of sensitive data?

We use encrypted communications, secure storage, and access-limited systems for both candidate and client data. Our processes are designed to align with best-in-class professional services protocols.

Results & Impact FAQs

Do you have any success stories or case studies?

Yes. From helping a government CTO transition into commercial leadership, to building out an AI startup’s founding executive team, we have numerous examples across sectors. Just ask—we’re happy to share.

What kind of results can I expect from working with Persel Group?

Clarity, confidence, and traction. Whether you’re filling a mission-critical role or repositioning your leadership brand, our outcomes are designed to convert potential into progress.

How do you measure success for your clients?

We track measurable outcomes: role transitions, placement velocity, team performance post-hire, and client satisfaction. But we also value qualitative impact—confidence gained, networks expanded, and futures shaped.

What’s the most unique role you’ve ever filled?

We once placed a dual CTO/CPO for an AI startup who needed to drive both tech depth and market messaging. They became the backbone of a successful Series B raise and international expansion.

Investment Options FAQs

What’s your pricing model for executive search?

We offer fixed-fee investmenta based on the level of the role—not the candidate’s salary. No percentage surprises. We also include performance incentives for fast placements and offer flexible or equity-based options where needed.

What’s your pricing model for coaching services?

Coaching is priced per session or as part of a multi-session series (Focus, Build, or Navigate). Packages include personalized strategy sessions, outreach support, custom branding documents, and unlimited check-ins.

Do you offer flexible investment (fee) options for coaching and executive search?

Yes. For coaching, we offer installment plans and access-based tiers. For search, we break fees into milestone payments with optional accelerators and equity models for startups.

Satisfaction & Commitment FAQs

Do you offer any guarantees on your coaching or executive search services?

Our work is governed by our Mutual Success Commitment, which defines how we pivot or restart if expectations aren’t met.

What is your Mutual Success Commitment?

If a placement fails within the first 45 days, we restart the search at no additional cost. If a coaching client doesn’t find traction, we reevaluate and reset the strategy together. Shared success is our foundation.

Next Steps FAQs

How do I get started?

Visit perselgroup.com/book/ to schedule your strategy consult. Whether you’re exploring coaching, search, or just gathering insight, we’re ready to talk.

What are your executive coaching investment options?

Our investments range from $350 to $3,500 and include 1:1 sessions, research, outreach strategy, and full executive support. One-time intensives are also available.

What is included in monthly coaching plans?

Plans include brand collateral (resumes, LinkedIn, bios), interview and offer strategy, outreach tools, live sessions, and 24/7 access for check-ins. You’re never on your own between sessions.

Are there performance incentives for faster placements?

Yes. For executive search, we offer accelerator bonuses when placements are made within 45–75 days—aligning speed and quality.

How do your fees compare to traditional percentage-based models?

We’re typically 20–40% more efficient than firms charging 25–30% of compensation. Our fixed investments bring predictability without sacrificing quality.

Why is your pricing model better?

It’s transparent, aligned, and performance-based. We win when you do—and we never inflate salaries just to increase our revenue.

Still have questions?

We’re just one conversation away. Book here or reach out directly.


Persel Group LinkedIn Page

Ken Persel’s Substack