About Persel Group

About Ken Persel
Ken Persel

2025 has been particularly challenging if you’re an executive pursuing new opportunities. Organizations are pausing to sort out their operations, technology, and growth trajectory now that AI is reshaping the workforce. This is precisely the moment when your breakthrough thinking matters most: when successful leaders like you are called on to define the future.

Most executive search firms work for hiring organizations. We’re different. We work for you as your Executive Job Search Partner. Instead of waiting for opportunities to find you, we help you identify organizations where your expertise solves their problems.  Then we connect you directly with the stakeholders who need you and your solutions.

Our approach starts conversations where most recruiting processes end – with the hiring leader. When you’re positioned as someone who can solve the problems they’re actively thinking about, the entire organization aligns around bringing you in rather than screening you out. We work closely with HR partners to ensure tight alignment throughout the process, maintaining quality, reordering the traditional interviewing process, and including breakthrough approaches to establishing fit.

The best executives like you think three-dimensionally about solutions, often involving people and partners with whom you’ve worked alongside in the trenches. These partners become powerful advocates who can speak to not just what you’ve accomplished, but how you get there. Testimonials from these collaborators paint a complete picture of your leadership style and approach.

Elite producers are hired for results. But gifted leaders bring a ‘do the right thing the right way’ approach, understanding that when ‘the ends justify the means,’ another set of problems often gets created. We help connect you to organizations that value you and this approach.

Our integrated model combines executive search with strategic career coaching, creating the right connections at the right time, with you controlling the narrative instead of responding to it.

We’re at an incredibly exciting point in history where the change makers will thrive. If this approach sounds like it could be right for you, we look forward to helping you, too.

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About Our Guiding Principles

a colorful constellation
Our Guiding Principles

Our guiding principles drive action, shape decisions, and inspire progress to help define how we work, who we work with, and why we do what we do. They are the stars that keep us true to our mission, ensuring that every connection we make, every strategy we craft, and every career we help launch leads to meaningful impact.

The guiding principles that drive our approach and shape every partnership:

1. The Customer is #1

Everything starts with the customer. That’s why we listen, anticipate needs, and focus on delivering meaningful outcomes.

2. Results Matter Most

Ideas are nothing without execution. We measure success by tangible impact and outcomes, not effort or intention.

3. We All Own It

Everyone has a stake in the outcome. It’s why we take full responsibility for results, challenges, and continuous improvement.

4. Make It Count

Time and opportunity are finite and you might not get another chance. We operate with urgency and precision.

5. Strength Comes from Teamwork

Success is never a solo act. So we lift each other up, collaborate fearlessly, and ask for help when we need it.

6. Be Relentlessly Curious

The best solutions often emerge from asking better questions. It’s for this reason we embrace learning, iteration, and an open mind.

7. Simplify Then Scale

Complexity is the enemy of progress so we refine, test, and optimize before expanding solutions.

8. Build Trust Through Transparency

Integrity isn’t negotiable, ever. It’s why we communicate openly, act ethically, and honor our commitments with vigilance.

9. Empower Bold Ideas

We champion leaders who inspire, take decisive action, and drive meaningful change in their organizations and industries.